| Trimester 1 |
ACG100 - Introduction to Financial Accounting
Understanding accounting as a measurement of the financial status of various business entities is the foundation for any successful career in business management. This unit introduces the theory and practice of the double entry bookkeeping system, trial balance, adjusting entries, the worksheet and the preparation of financial reports. Participants are introduced to the basics of cash flow management and financial statement analysis. Practical aspects of the accounting process and generating key financial reports are covered along with discussion of the importance of internal controls. |
BUS100 - Business Communication and Research Skills
The effective organisation and presentation of ideas are important skills for managers. This unit provides participants with both oral and written communication tools across a range of administrative applications relevant in business. The unit will generally be project based, utilising material from other units in the degree. Participants are introduced to research skills and given a strong understanding of various research methodologies and the intricate relationship between text, technology and audience. On completion of this unit participants will know how to maximise the impact of their business reports and presentations. |
COM100 - Introduction to Computing
This unit provides a thorough introduction to the practical aspects of computing in a business environment. Word processing, the design and use of spreadsheets and databases, and telecommunications are all covered. In addition, research skills such as locating and retrieving information on the World Wide Web for application in business decision making are developed. |
MKG100 - Fundamentals of Marketing
This unit introduces marketing and the marketing environment. The participant develops an understanding of the overall process of marketing including gathering marketing information, analysis and decision-making; market segmentation, targeting and positioning; and consumer and business markets. The main elements of product management; pricing; managing channels of distribution; and the promotion mix are introduced. |
| Trimester 2 |
ECO100 - Business Economics
This unit introduces students to fundamental economic concepts and their application to business. Both microeconomic and macroeconomic theory and application will be examined.
In the microeconomic component, the behaviour of firms, their internal decision-making under alternative market structures and the impact of those decisions on the wider community will be examined. The role of government in dealing with market imperfections will also be discussed. The macroeconomic component deals with unemployment, inflation, exchange rates and interest rates as environmental factors impacting on the business. The impact of government macroeconomic policies on the economic environment in general and on business in particular will be discussed. On completion of this unit, students will have an understanding of economic analysis and be able to participate in the formulation of business strategies. |
STT100 - Business Statistics
This unit is designed to develop an understanding of statistical concepts and data analysis techniques and their application to the business environment. Topics covered include data collection, quality and summarisation. Probability methods and distributions are introduced. Their relevance to sampling and inferences about means and proportions is discussed. Statistical methods for determining relationships between variables including cross-tabulations, regression analysis and correlation analysis are also introduced. Use is made of statistical computer packages for handling and analysing data along with word processing for reporting the results. |
FIN100 - Elementary Finance
This unit introduces the basic concepts of the mathematics of finance and their application to the business environment. The basic mathematical concepts in valuing a range of financial instruments including savings and investment accounts, promissory notes, mortgage loans, personal loans, bonds and debentures are discussed. In addition the unit introduces students to the basic functions of typical and global financial markets and systems including financial institutions and financial instruments such as bills, bonds, debentures, and shares. |
MGM100 - Business Organisation Principles
This unit provides a historical perspective of the management of organisations including current management approaches and their origins. The structure of organisations, business strategy and communication are explored along with the functions of operations and human resource management, social responsibility, ethics, labour relations and management of change. The organisation is studied from both societal and economic perspectives. |
| Trimester 3 |
MKG200 - Consumer Insights
This unit combines consumer behaviour study and market research techniques as tools to provide business practitioners with insights into their customers. The consumer behaviour component examines the external and internal influences on behaviour integrating theories from psychology, sociology, and economics.
Topics include:
- understanding consumer motivation
- consumer personality, values, and involvement
- consumer perception
- consumer learning
- habit and brand loyalty
- consumer attitudes
- cultural, social, situational and household influences on the consumer
- the influence of salespersons and advertising on the consumer
- pre-purchase, purchase and post-purchase decision processes of the consumer
- organisational buying behaviour
The market research component of the unit introduces fundamental research techniques for gathering data and generating information about the behavioural aspects discussed above. Case studies are used to place appropriate research methodology into a decision-making context. |
MGM200 - Human Resource Management
This unit provides an overview of the history of human resource management (HRM) and looks at fundamentals of human resource development (HRD) within organisations. Major HRM topic areas include:
- human resource planning and staffing
- employee training and performance appraisal
- managing diversity in the workforce
- redundancy and outplacement
The role of HRD and typical HRD strategies are examined with regard to the promotion of changes in an organisation. The unit draws on international case studies to illustrate HRD and HRM practices. |
ACG200 - Management Accounting
This unit examines how cost information is generated and used in organisations for decision making purposes. There are three main parts to the unit:
i) costing techniques (job/process costing and cost allocations)
ii) budget setting and evaluating performance against the budget; and
iii) using costs for decision-making.
The unit discusses the appropriateness of the various techniques. These are explained by relating relevance to the given business situation and the nature of decisions that are made with the information generated. |
COM200 - Business Information Systems and E-commerce
Information systems and information technology are important mechanisms for producing information and knowledge resources and have become an essential management tool. Effective use of information systems and information technology is important for day-to-day operations, for decision-making at all levels, and for strategic advantage. The primary objective of this unit is to provide students with the ability to recognise, describe, analyse and design information systems from a business viewpoint to create value for the organisation. This unit will also introduce students to the topic of electronic commerce and its role in the modern business environment. In addition the unit will look at issues related to the impact of e-commerce on business and marketing strategy; the implications for product, pricing, distribution and business communications are considered. |
| Trimester 4 |
MKG201 - Marketing Tools
This unit builds on the fundamentals of marketing introduced in MKG100 by exploring issues and strategies in pricing, product, distribution (place) and promotion in greater depth and in the context of brand management.
Students will develop tools for practical application of tactics and strategies in the Marketing Mix (also known as the 4P’s) including:
- Product - product line and mix decisions, the role of brands, developing, testing and launching new products
- Price - pricing objectives, analysing competitors’ prices and costs and price decision models
- Place (Distribution) - marketing channel flows and marketing intermediaries, channel design decisions, customer service requirements, selecting channel members and trends in retailing and wholesaling
- Promotion - is examined from an integrated promotional perspective. Case study material will relate the theoretical aspects to real world marketing situations
Assessment will involve analysis of a given organisation’s marketing strategies using the product, price, place and promotion perspectives. |
MGM201 - Global Business Environment
It is becoming increasingly important that managers understand how concepts and business processes apply to the international environment. This unit introduces students to the global business environment and generates an awareness of the global factors that may impact on an organisation.
Participants are introduced to the forces that shape international business relations and markets including international political relations, international trade and the determinants of the international competitiveness of nations, international financial markets, and the global economic and political architecture including relevant government and non-government agencies and organisations. |
FIN200 - Financial Management
This introductory unit in finance provides students with an understanding of the financial management of organisations and how funds are raised and allocated within organisations. It covers the theory relating to various aspects of financial management, management decisions regarding capital structure and the cost of capital, investment choices, short-term asset and liability management, and dividend policy are examined within the risk-return framework.
Other topics covered include asset pricing models, market efficiency, and equity, debt and derivative instruments and markets. |
BUS200 - International Business Law
This unit introduces students to the issues involved in basic laws that apply to international transactions and business. This involves differences in legal requirements and regulations between countries, differences in legal environments between countries and how these differences may impact on the business organisation. Reference is made to trade law including packaging and labelling requirements, customs and duties and other regulations. Recent developments such as the impact of e-business and the internet are examined from a legal standpoint.. |
| Trimester 5 |
MKG300 Marketing Management
This unit utilises marketing knowledge from previous coursework in both a strategic and operational framework. Marketing strategy is discussed in relation to the issues confronting marketing decision makers including strategy options; the processes for developing strategies and assessment of competitive position. Other important aspects to be considered when implementing marketing strategy include the choice of how and where to compete and renewing strategy. Marketing operations are reviewed with respect to activities involved in managing marketing functions; operational marketing planning, product management, pricing, distribution and communications decisions and performance measurement. |
| BUS300 Business Forecasting
This unit introduces students to forecasting techniques with practical applications to
business situations. Emphasis is on identifying appropriate forecasting methods to resolve specific problems. Students will be introduced to both qualitative and quantitative methods. Quantitative methods include time series techniques such as moving averages, exponential smoothing methods and regression. Qualitative forecasting techniques such as the Delphi forecasting method and Scenario Planning and their application to business will be introduced. Students who complete the unit successfully should be able to use their forecasting skills to make a useful contribution to progressing an organisation’s objectives.
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| MGM300 Strategic Management
The purpose of this unit is to equip the student with the ability to approach complex business problems from the cross-functional and multi-dimensional perspective of the general manager. Students will learn to formulate and implement competitive strategy by
analysing the firm’s internal resources and capabilities, the external environment and industry environment. Several diagnostic models are used to evaluate a firm’s relative strengths and weaknesses, the threats and opportunities in its external environment, and the key issues that influence how the firm should compete. Practical aspects include extensive case analysis, computer simulations and group work.
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| BUS301 Business Analysis
This unit introduces students to analysis of the performance of the business using financial reports, key performance indicators and abstract measures. The unit explores various tangible measures of business performance which involve accounting, financial and marketing data. In addition, less tangible measures such as customer loyalty, employee morale and corporate image and societal aspects are introduced. The balanced scorecard is a key tool that is introduced and its relevance to business performance is developed. |
| Management Specialisation: |
| MGM301 Management Planning and Control
This unit combines planning, organisation and control techniques with information technology to develop strong theoretical and practical skills in project management. It addresses the fundamental difference between project and general management and highlights the importance of project planning with particular reference to the processes of networking, scheduling and resource allocation.
It also includes discussions on project monitoring and performance measurement, cost/schedule control systems, risk assessment and analysis and human resource management in the project environment. The use of management information systems to assist in planning and controlling project activities is emphasised. Students are required to use a personal computer based project management software package and may also use other software such as spreadsheets and data bases or graphics software in a project management system application. |
| MGM302 International Management
This unit develops an understanding of both the operational and strategic challenges facing managers who wish to successfully conduct business in the global environment. The unit will examine the nature and dimensions of international business strategy, planning and operations.
Differences in management strategy, planning and operations between domestic oriented business and internationally oriented business are discussed. In addition, important considerations such as social, cultural, legal and political factors will be related to the internationalisation of the organisation. Other discussion points will be the increasing role of e-commerce, customer relationships and service in a multicultural context and the interaction of international business with its environment, including ethical issues. |
| MGM303 Entrepreneurship
Entrepreneurs are important to the global business environment. They facilitate changes in markets and in production processes, which in turn serve to raise business productivity, increase employment, and enhance global competitiveness.
This unit is an introduction to the principles and practices involved in owning and operating a small business. Study areas include assessment of qualifications for business ownership, market determination, site location, capital and credit requirements, risk management and insurance, record keeping and personnel management. |
| MGM304 Business Project
Students will apply the knowledge they have gained in the other units to a project based on their work environment. Students will write a report focusing on evaluation of a business including its strategy, marketing and marketing strategy, management of people and change, its processes, financial indicators and IT aspects with a primary focus on some of these aspects. Students will submit a report and presentation that demonstrates their understanding and application of the concepts. |
| Marketing Specialisation: |
MKG301 International Marketing
This unit will provide students with an understanding of global marketing issues and practices. The unit is concerned with the planning and conduct of transactions across national borders to satisfy the objectives of individuals and organisations.
Topics include:
- the international business environment
- trade theories
- international business intelligence (and marketing segmentation)
- market entry strategies
- the international marketing mix
- international business strategy formulation and implementation
Contemporary research includes cross-national business relations (in relationship marketing), industrial marketing networks and business negotiations in a cross cultural environment, and ethics. |
| MKG302 Marketing Science
Participants of this unit will learn how a firm can create innovative promotions that will achieve strategic objectives utilising historical data sets. An organisation’s objectives range from maximising profit or revenue to maximising market share in the presence of competition.
Currently, firms attempt to solve this problem by employing disparate techniques from data mining and predictive modelling, however, a usable consistent methodology for promotion design is still lacking. This unit will present a comprehensive approach for optimal promotion design, which integrates state-of-the-art data analytics, marketing science, and optimisation. |
| MKG303 Services Marketing
This unit builds and expands upon the marketing management concepts and models, and adapts them to the services sector. The unit will examine how to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty, and create a healthy service culture within the firm.. |
| MKG304 Marketing Project
Students will apply the knowledge they have gained in the marketing units in a product based project. Students will evaluate a product focusing on marketing mix, brand management and strategy recommendation. Students will submit a report and presentation that demonstrates their understanding and application of the concepts to their chosen product. |
| Entry Requirements |
Australian Students:
- Academic Requirement: Entry to the Business Administration Program requires completion of the equivalent of Australian Year 12 at a level deemed acceptable.
At the discretion of IOTA, students without this qualification may undertake the Diploma of Business and progress to the Associate degree with the full credit for units completed. Recognition may also be given to an equivalent qualification, or completed equivalent studies from a recognised higher education provider.
International Students:
- English Language Proficiency: IELTS score of 6.5 (Academic) or TOEFL 550 or Cambridge. Acceptance of your application will be at the discretion of the IOTA officer responsible for academic affairs.
- Academic Requirement: Entry to the Bachelor of Business Administration requires completion of the equivalent of Australian Year 12 at a level deemed acceptable.
At the discretion of IOTA, students without this qualification may undertake the Diploma of Business and progress to the Associate degree with the full credit for units completed. Recognition may also be given to an equivalent qualification, or completed equivalent studies from a recognised higher education provider.
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